Packed with over 150 attendees from some of the hottest interactive companies, ContextWeb hosted a panel discussion on “The Next Big Thing: How Publishers are Taking Back Control of Their Brands with Scalable and Profitable Online Strategies” on Wednesday July 9th at The Yale Club in Manhattan.

We have posted video and audio from the event as well as a copy of Bill Morrison’s (ThinkPanmure) presentation that kicked off the event and an offer from Bill to be added to his Internet research distribution list. View our photos from the event or just subscribe to ContextWeb’s blog.

The event featured:

• Moderator:Randall Rothenberg, President, Interactive Advertising Bureau (IAB)
• William Morrison,Partner, Senior Internet Analyst, ThinkPanmure
• Wenda Harris Millard, Co-CEO and President of Media, Martha Stewart Living Omnimedia
• Ari Brandt,General Manager - Digital Media, Conde Nast Business Media Group and Portfolio.com
• Sean Muzzy, Senior Partner, Media Director, Neo@Ogilvy

The panel discussion provided insights on how publishers can utilize their brand equity to capitalize on the significant growth expected in display online advertising.

Topics covered included: comparison between ad networks and exchanges, the economics of launching a branded network, how to create reach for your advertisers, topics specific to ad delivery, media fragmentation and how to reach Long-Tail content, how to make sure your content is brand-safe and much more. Attendees were able to ask questions and network with the panelists and other leading media executive attendees. Listen the panel discussion, view Bill Morrison’s Introductory Presentation and view the research report Bill mentioned on ad networks and exchanges from ThinkPanmure. If you want to be added to Bill’s internet research distribution list, email your request to wmorrison (AT) thinkpanmure.com.

Here’s the first installment of AdvertisingAge’s clip of “The Next Big Thing.” The second and third installments are also now available.

Watch the entire event on video:

Attendees from the event included executives from A&E Television Networks, ABC Television Network, ABC.com, About.com, American Media Inc., Avenue A, Bank of America, Baron Funds, Beyond Interaction, BusinessWeek, cablevision.com, Comcast Interactive Media, Cox Newspapers Inc., Crain Communications, Fantasy Sports Ventures, HACHETTE FILIPACCHI MEDIA U.S., Hearst Digital Media, Hearst-Argyle Television Inc., Hollywood.com, Lehman, Lightspeed, LLC, Magazine Publishers of America, MediaPost, msnbc.com, MTV, NBA, NBC Universal, Neo@Ogilvy, New York Post, nytimes.com, OMD, RAPP COLLINS WORLDWIDE, SportsNet New York, Susquehanna Financial, The New York Times, theautochannel.com, Thomson Reuters, Time Inc. Interactive, Turner, tvguide.com, United Media, USATODAY.com, Weather.com, Westwood One and The Wall Street Journal.

Tags: ContextWeb, ADSDAQ, ad, exchange, ad, network, agency, advertising, internet, publisher

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