ADSDAQ Selling Desk is Open; How a Publisher Can Make $1,200 Extra in Ten Minutes with No Risk
Today we open our self service ADSDAQ Ad Exchange “Selling Desk” for small and medium size content publishers. Any publisher can now join over 1,000 leading larger publishers such as A&E, RagingBull.com and Salary.com and over 100 of the comScore 250’s largest publishers and trade advertising impressions on the ADSDAQ Exchange.
It’s one big Madison Avenue, Wall Street, Main Street, Your Street mash-up!
Using an easy “1-2-3” set-up process, a publisher can name its CPM “AskPrice” when ADSDAQ shows banner advertisements from one of its 350 brand name advertisers on a publisher web site.
When the ADSDAQ exchange cannot meet the publisher’s AskPrice, it will serve ad tags from one or more back-up ad networks designated by the publisher. This ad trafficking and serving is provided for free as part of the ADSDAQ Selling Desk.
A full 83% of publishers in the early testing of our self service Selling Desk said they would recommend the service to others.
For about 5-10 minutes of set-up time, here is how the ADSDAQ Exchange Selling Desk works for “SmallPublisher.com” with one million (1,000,000) monthly impressions:
- SmallPublisher.com currently works with one ad network, let’s say Google Adsense but it could be anyone (Advertising.com, BURST Media, Tribal Fusion, whoever).
- Adsense currently pays the publisher $1,000/month or a $1 eCPM.
- SmallPublisher.com sets its CPM AskPrice in ADSDAQ to $1.20, a 20% premium to its current price (most of our sellers ask for a 10-20% premium over their back-up network(s)).
- ADSDAQ is able to clear, or sell 50% or 500,000 of SmallPublisher.com’s impressions each month for $1.20 CPM or $600 total.
- The remaining 50% or 500,000 impressions are sold by Google Adsense for the same $1 eCPM or $500.
- For 5-10 minutes of work, SmallPublisher.com will make an additional $100 dollars/month or an additional $1,200 dollars/year.
Not bad for 10 minutes of work.
And SmallPublisher.com will never make less money than they are already making with Google Adsense or any other backup ad network. Never.
The fill rate, or percentage sold by ADSDAQ for the higher AskPrice, will vary. The Selling Desk will give a publisher ongoing guidance on the expected fill rate percentage.
But the days of unsold inventory, undersold inventory and public service announcements are over.
With the ADSDAQ Selling Desk, a publisher will always make the same or more and will never make less. No risk, all reward.
Sign up for the ADSDAQ Selling Desk and tell us what you think!
-- Jay Sears
Sphere It
October 29th, 2007 at 12:39 am
After about three weeks using ADSDAQ, I am definitely a fan. Most publishers will benefit from this.
But I am not convinced that SmallPublisher.com will never ever make less money using ADSDAQ. ADSDAQ skims the highest quality traffic from publishers and leaves the rest.
It follows that the backup ad network I’m using will now get lower quality traffic because the best went to ADSDAQ. That should lower the CPM of the backup network. So I could fill 20% of my inventory at a nice high AskPrice but cause a significant drop in CPM of the other 80%, possibly leaving me worse off overall.