In a video interview with TheStreet.com’s Gregg Greenberg entitled “Breaking Down The Battle For Online Ad-Exchanges,” Jay Sears, ContextWeb’s SVP of Strategic Products and Business Development, answered questions on the growing ad exchange market.

Jay discussed several of the key differentiators between ContextWeb’s ADSDAQ and other online ad exchange competitors such as Yahoo’s Right Media and Google’s Doubleclick including ADSDAQ’s focus on being a premium inventory marketplace as opposed to remnant.

In addition, Jay and Gregg address the recent purchases by Microsoft of aQuantive and WPP Group of 24/7 Real Media as well as the involvement in the online ad space of Omnicom, Publicis and Interpublic Group

For more information on benefits of the ADSDAQ online advertising exchange, visit Jay’s previous post here.

Tags: adsdaq, contextweb, rightmedia, doubleclick, google, yahoo

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