I’ll be headed to Search Engine Strategies this afternoon for three consecutive panels on contextual advertising starting this afternoon at 1:30pm.

It is great to see SES give contextual advertising a bit more attention than it has in the past, although I think ContextWeb’s approach of third party served graphical ads from top ad agencies is still not how most advertisers or publishers think of contextual.

These are the contextual advertising panels to look for this afternoon–more on the SES New York site:

1:30pm - 2:45pm Contextual Ads Track
Getting Traffic From Contextual Ads
You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based on the content of what someone is reading? Programs exist to let you easily move search ads into a contextual environment. But should you? This session offers tips and advice for those coming at these offerings from a search marketing perspective.

Moderator:
Andrew Goodman, Principal, Page Zero Media
Speakers:
Anton E. Konikoff, Founder and CEO, Acronym Media
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central
Chris Bowler, VP, Search Practice Lead, Agency.com

3:15pm - 4:30pm Contextual Ads Track
Earning Money From Contextual Ads
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.

Moderator:
Dana Todd, Founding Partner, SiteLab International, Inc
Speakers:
Jennifer Slegg, Owner, JenSense.com
Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
Q&A Speaker:
Gavin Bishop, GBS Sales Manager, Google AdSense

4:45pm - 6:00pm Contextual Ads Track
Contextual Ads & AdSense Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements.

Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Speakers:
Jennifer Slegg, Owner, JenSense.com
Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
Bryan Vu, Adsense Associate Manager, Google

See you at the show.

From ContextWeb: As part of ContextWeb’s launch of its new advertising exchange, Publishers are invited to submit their email address to receive a beta invitation in the next several weeks.
Get Invited To The Beta.

Tags: contextual, advertising, adsense, SES, Search, Engine, Strategies, NY, New, York

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