SES Chicago Day 3: ADSDAQ by ContextWeb on Online Ad Exchange Panel
Search Engine Strategies Chicago comprehensive agenda continued yesterday with panels that included ADSDAQ by ContextWeb’s Jay Sears.
On the ad exchange panel (”Ad Exchanges are Changing Everything“), Jay appeared alongside Amy Adams Harding, SVP, Vice President of Advertiser Sales, DoubleClick Advertising Exchange. Bill Wise, VP, Yahoo! Publisher Network (Bill was formerly of RightMedia), was unable to attend due to inclement weather that, no doubt, caught many by surprise. Kevin Heisler, Executive Editor, Search Engine Watch, was the moderator.
Later in the afternoon, Jay appeared in a Advanced PPC Track panel called “PPC Advertising on Influential Blogs and Social Media“ with Todd Parsons, Co-Founder and CPO, BuzzLogic and Jason Weisberger, COO, Federated Media and SEO-PR’s Greg Jarboe moderated. Pictures from the panel are below:
PPC Advertising Panel at SES Chicago
Finally, another thought-provoking panel dove into bid management strategy.
“Managing Automated PPC Bid Management” discussed how tools “like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage.. [the session] includes panelists who are real users of the tools and not representatives of the tool vendors.” Among the “real users” were David Szetela, CEO, Clix Marketing; Eduardo Llach, CMO and Founder, SearchRev; and Anton Konikoff, Founder and CEO, of Acronym Media
For complete coverage of all the SES Chicago panels from Day 3, visit the links provided by the Search Engine Strategies blog:
New media poses big challenges for companies, bigger for marketers, Matt Bigelow, Medill News
Hitwise to launch paid and organic search tools, Greg Jarboe, Search Engine Watch
Thoughts on Seth Godin’s keybote at SES, Eric Enge, Search Engine Watch
The Direction Of Local Search: SES Chicago 2007, Navneet Kaushal, Search Newz
SES Chicago: Finding Balance In SEO, David Utter, WebProNews
SES - Big Site, Big Search - Navneet Kaushal, WebProNews
SES Session: Actionable Social Media, Ideas for Business
Redefining your Customers, Justin Boeckman, Element Fusion
Tales from SES, Alan, Chapell Blog
Search Becomes Mainstream, Lisa Williams, Search Forte Blog
What’s Behind buy.at’s Affiliate Marketing Globalization Strategy?, Jeff Molander
Net Neutrality: What Can We Do?, Rebecca Lieb, ClickZ
The Conference Continues- We’re at SES Chicago: Day 2, Terri Greene, Search Perspective
SES Chicago on European SEM, Jonathan Beeston, Search Beest
Maximum Conversion in Retail: Raising the Bar: SES Chicago 2007, Day 2, Navneet Kaushal, PageTraffic Blog
Online Maps: Plotting the Direction of Local Search: SES Chicago 2007, Day 2, Navneet Kaushal, PageTraffic Blog
Bloggers report live from two conventions at the same time, Charlie Anzman, SEO and Tech Daily
It’s Snowing in Chicago & All Your Base Are Belong to Google, Michael Streko, streko(dot)com
Danny Sullivan: Flash websites will NEVER do well in SERP’s, Search Engine Tattler, Eric Odom
SES Chicago Session: Big Site, Big Search, Ideas for Business
SES Chicago Session: Are You Ignoring the Power of Images?, Jolina Pettice, Top Rank Blog
Managing Automated PPC Bid Management, Marty Weintraub, Search Engine Roundtable
SES Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews Video
Net Neutrality = Food on SEM Plates, Marty Weintraub, aimClear Blog
The Winner is Google…ah Yahoo…Maybe MSN?, Anne Stratioti, aimClear Blog
Your Marketing Program in Context, Justin Davy, Search Engine Roundtable
Managing Automated PPC Bid Management, Marty Weintraub, Search Engine Roundtable
Case Study: Moving from Paper to Online, Justin Davy, Search Engine Roundtable
SES - Maximum Retail Conversion, Navneet Kaushal, WebProNews
SES Chicago 2007 Day 2 - The Daily Search Socks, David Dalka
Session Roundup: Get it Together SES Chicago, Geoff Karcher, Websense
SES Session: SEO and Development - Get It Together, Mike Yanke, Top Rank Blog
Podcast And Audio Search - Search Engine Strategies Chicago 2007, Real Estate Marketing Blog
Is Google having trouble keeping its index fresh and relevant?, Eric Odom, Search Engine Tattler
SES Session: Personalization, User Data & Search, Jolina Pettice, Top Rank Blog
Are Paid Links Subverting Search Quality?, Navneet Kaushal, WebProNews
SES Chicago 07: Brad Goldberg of Microsoft, WebProNews Video
Selling your integrated plan to the C-Suite : SES Chicago, Simon Heseltine, RedBoots Digital Rodeo
Just How Dominant is Google in European Paid Search?, Lee Ann Prescott, efficient frontier insights
SES Chicago Session: Retail Case Studies, Charles Knight, Alt Search Engines
SES - Usability and SEO, Navneet Kaushal, WebProNews
Strolling the Exhibit Floor at SES Chicago, Jolina Pettice, Top Rank Blog
Selling Search Marketing Campaigns to the C-Suite: SES Chicago, Simon Heseltine, RedBoots Digital Rodeo
SES Chicago 2007 - Digital Shelf - The Search Marketing Opportunity for Packaged Goods (CPG), David Dalka
SES Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews Video
SES Session: Podcast and Audio Search, Mike Yanke, Top Rank Blog
Calling All Clicks: PayPerCall and You, Justin Davy, Search Engine Roundtable
Last Minute Holiday Search Tactics, Chris Boggs, Search Engine Roundtable
PPC Advertising on Influential Blogs and Social Media, Justin Davy, Search Engine Roundtable
Talking Local @ SES Chicago, Charles Laughlin, Kelsey Group Blogs
Analytics: Data Into Action - SES Chicago almost live blog, Dave Bascom, Search Trends
Effective Domaining Strategies, Dave Roher, SEO Roundtable
SearchCap: The Day In Search, December 5, 2007, Barry Schwartz, SEO Roundtable
SES - Actionable Social Media, Navneet Kaushal, WebProNews
Spreadsheet.com Applies Widemile’s Leading-Edge…, Spreadsheet.com
SES Chicago, Day 2 Coverage, Navneet Kaushal, WebProNews
Search Engine Conference Session Coverage: SES Chicago Day Two and Las Vegas Day Onw, Navneet Kaushal, PageTraffic Blog
SES Chicago Session: Retail Case Studies, Charles Knight, Altmedia
SES Chicago 07: Brad Goldberg of Microsoft, Brad Goldberg, WebProNews
Orion Panel, , DevPlug.net
SES Chicago 07: Don E. Schultz Professor at Northwestern University, Don Schultz, WebProNews
SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog
Search Conference Coverage 2007: SES Chicago Day Three & PubCon Vegas Day Two, Barry Schwartz, Search Engine Land
Calling All Clicks: PayPerCall @ SES, Anne Stratioti, aimClear Blog
SEM Pricing Stuctures & Business Models, Marty Weintraub, aimClear Blog
SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog
Podcast & Audio Search, Greg Jarboe, Search Engine Watch
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