PPC Summit: ADSDAQ Exchange Presents in San Francisco
On May 19 and 20, executives from ContextWeb’s ADSDAQ Exchange attended and presented at one of the key search engine marketing conferences in the U.S., PPC Summit, in San Francisco, California.
During the first day of meetings, Jay Sears, ContextWeb’s EVP of Strategic Products and Business Development, presented a lunchtime keynote to attendees entitled, “Why Content Matters: Content vs. Search.”
“Content-based ads are a great solution for advertisers looking to scale beyond search. Since search is “supply-gated,” advertisers can buy only so many search terms before the supply runs out and “clicks” become too expensive. Jay Sears, EVP of ContextWeb’s ADSDAQ Exchange, will offer insights to determine if content-based ads are right for you, explore the benefits of content-based ads and explain how content-based ads offer advertisers a way to target ads to relevant content.”
To view Jay’s complete presentation on video, click below:
To download Jay’s presentation in PDF format, click here.
To download the MP3 audio of Jay’s presentation, click here.
-- Tiffany Sumner
Sphere It