A discussion regarding online advertising exchanges played out in front of a packed house at today’s iBreakfast in New York City. With iBreakfast ‘maestro’ Alan Brody overseeing the gathering, Holly Sanders of the New York Post moderated the panel which included executives from the three major online advertising exchanges:

• Jay Sears, SVP of Strategic Products and Business Development, ADSDAQ by ContextWeb
• Michael Rubenstein, Vice President and General Manager of (Google’s) DoubleClick Advertising Exchange service, AdX
• Bill Wise, GM, Yahoo! Ad Network for RightMedia

After each panelist provided an overview of their respective exchange, an hour of Q&A followed with questions coming from a diverse and engaged audience comprised of - among others - press, analysts, web advertisers and publishers.

If you would like to view media from the event, the following is available for download here:

• Jay Sears presentation on Ad Exchanges, Media Fragmentation and the ADSDAQ online advertising exchange. (2 MB PDF)
• MP3 audio file of the entire iBreakfast ad exchange panel discussion. (79 MB - To download, right-click on this link and “Save As” to your desktop)

Ad Exchange Panel
at iBreakfast

Tags: adsdaq, contextweb

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