Last week at the IAB’s 2008 MIXX Conference & Expo, a strong group of panelists was brought together to consider the impact of self-service tools on online advertising.

Jay Sears, EVP of Strategic Products and Business Development, ContextWeb, Inc. / ADSDAQ Exchange, participated on the panel to give ContextWeb’s side to the self-serve story as it relates to advertising and ContextWeb’s ADSDAQ Ad Exchange. With the ADSDAQ Exchange, the self-service model has built a publisher base that provides access to over 107 million uniques and enables deep targeting of contextually relevant, niche content for advertiser campaigns.

The complete panelist list for “In Practice: Self-Service & Automation” included the following marketers and platform-providers who are heavily involved in companies focused on the automation opportunity:

Presenters:
Michael Wolf (Moderator), Partner, Farrallon Point, Inc.
Dan Ballister, Chief Operating Officer, TRAFFIQ
Aaron Finn, President & CEO, AdReady
Ian Schafer, CEO, Deep Focus
Jay Sears, EVP, Strategic Products & Business Development, ContextWeb, Inc. / ADSDAQ Exchange

To view the video from the event, please click below:

To download the audio of the panel (MP3 format), please click here.

Tags: contextweb, google, doubleclick, adsdaq exchange

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