Next week will be busy for members of the ADSDAQ team with speaking engagements at several important online advertising events.

Here’s a quick hit list:

WebmasterWorld’s Pubcon, Las Vegas, Nevada, December 4

Contextual Ad Programs - Vendors
Contextual advertising continues to grow and evolve. This session will look at ways that site owners can capitalize on current contextual advertising options. Our expert panelists are from the leading contextual advertising programs available today.Moderator: Detlev Johnson

Speakers:
Gokul Rajaram, Group Product Manager, Google Adsense, Google Inc.
Jay Sears, SVP, Strategic Products and Business Development, ContextWeb
Yaron Galai, Co-Founder and SVP, Product Management, Quigo, Inc.

 

Red Herrring Global 100 Conference, Seattle, Washington, December 4

Digital Media
An Obvious Revolution’s Shaky Business Plan
The conversion of mass media to digital has been a fundamental revolution. From videos to photos to publications, digitization has caused a shift in the balance of power from traditional media to online and digital distribution. Print magazines and newspapers have lost advertising and readership to on-line publications and blogs. Unauthorized postings and sharing of copyrighted content have disrupted viewing patterns and concepts of fair use and ownership. The under-20 generation lives by the digital delivery and their switch has exposed the vulnerable business models of the old media. Power and influence are being redistributed from the old brand names to new online entities and blogs. Yet, the business models for this new medium are not clear. Just five percent of all ad spending globally went to the Web last year. Will creativity and quality falter? Can the new business models sustain the rich variety of fare that 21st century consumers expect? Will we fall back to a handful of media brands once the choices become exponential and unreliable?

Speakers:
ADSDAQ by ContextWeb, Shanthini Sarkar
Atlas Venture, Ahmet Ozalp, Partner
Widevine Technologies, Brian Baker, CEO
Zango, Keith Smith, Chief Executive Officer

 

iMedia Agency Summit, La Quinta, California, December 4

The New Ad Exchanges
Panelists: Andrea Ching, Senior Partner, Media Director, Neo@Ogilvy
Anand Subramanian, Chief Executive Officer, ContextWeb, Inc.
Michael Walrath, Founder & Chief Executive Officer, RightMedia Inc.
Leader: Julie Roehm, Marketing

 

Search Engine Strategies Chicago, Chicago, Illinois, December 5

Ad Exchanges Are Changing Everything
According to The Wall Street Journal, “The next big Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit.” Early ad exchanges where advertisers and Web sites can buy and sell online advertising space have evolved into a broader battle over Internet advertising. The biggest Internet media companies, including Google, Microsoft, and Yahoo!, are focusing attention and money on the emerging business. Marketers stand to win if the market finds ultimate efficiencies in branded media via auctions and exchanges. This session brings together executives from some of the leading ad exchanges to discuss this emerging category.

Moderator:
Kevin Heisler, Executive Editor, Search Engine Watch

Speakers:
Jay Sears, SVP, Strategic Products and Business Development, ADSDAQ by ContextWeb, Inc.
Amy Adams Harding, SVP, Vice President of Advertiser Sales, DoubleClick Advertising Exchange
Bill Wise, VP/GM,
Yahoo Ad Network

 

Search Engine Strategies Chicago, Chicago, Illinois, December 5

PPC Advertising on Influential Blogs and Social Media
While most marketers are familiar with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, there are a number of new PPC advertising alternatives on influential blogs and social networking sites. This session will introduce you to some of the more innovative ways to run conversation-level ad targeting on influential and behaviorally and contextually targeted sites.

Moderator:
Greg Jarboe, President and Co-Founder, SEO-PR

Speakers:
Todd Parsons, Co-Founder and CPO, BuzzLogic
Jay Sears, Senior Vice President Strategic Products and Business Development, ADSDAQ by ContextWeb
Jason Weisberger, COO, Federated Media

Tags: PubCon Vegas 2007, PubConVegas2007, SESChicago, SES Chicago, iMedia Agency Summit

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