Open the Market with ADSDAQ™
The ADSDAQ™, a new ad exchange from ContextWeb, is open for trading.
Read the official ContextWeb announcement Online Advertising Exchange ADSDAQ™ Introduced by ContextWeb. We’ll be talking about the exchange a lot more over the coming months, but here are some of the highlights:
- Pricing Control. ADSDAQ provides pricing control–BidPrice™ for the advertiser and AskPrice™ for the publisher—to both parties for the first time.
- Premium Inventory. ADSDAQ is an exchange for premium inventory, not remnant. Since the publishers will set their CPM (cost per thousand) AskPrice, the ADSDAQ exchange is a “first stop” for inventory prior to a publisher’s ad network alternatives. Our ContextAd™ page level targeting provides the control to advertisers to make our exchange inventory “brand safe” and eliminate waste.
- Open to Everyone. ADSDAQ will be open to all publishers and all advertisers, large and small; short tail and long tail. Immediately we are trading on behalf of advertisers and publishers in our existing network business1. This summer we will be opening a self service offering to all publishers and later this year will be doing the same for advertisers. Publishers and Advertisers can Request an ADSDAQ Beta Invitation.
For a discussion of what is a true exchange, see my earlier post Vocabulary Gone Wild or What is a True Advertising Exchange?.
1 ContextWeb is the 27th largest ad-supported property according to comScore Media Metrix (March 2007) with more than 350 advertisers and 1,000 publishers. It reaches more than 54 million unique visitors monthly.
ADSDAQ in the news: Red Herring, ClickZ News Blog, Federated Media, HipMojo.com, Vinny Lingham, Mashable!, Clickety Clack, Cynopsis Digital, AlarmClock, iMedia Connection, Prime Newswire, Traffick, Marketing Pilgrim, WebProNews, Marketing Vox, Yahoo! Finance and Startup Meme.
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