Join ContextWeb at ad:tech Chicago
This week, Ad:tech Chicago will take place at Navy Piers where the theme will be “Mastering Brand Performance and Effective Marketing Solutions.” Top Web publishers, agencies and marketers will network and share insights over the next few days. Among them are ContextWeb, Inc.’s Scot McLernon, President of the Upstream Group and member of ContextWeb’s Advisory Board; Jay Sears, EVP, Strategic Products & Business Development; and Joe Kutchera, Director of Spanish-Language Markets. Come see us at the following keynote panels.
On Tuesday from 2:15-3:15PM, Jay Sears will speak on the panel “Industry Spotlight: So Many Networks, So Little Time.” Join Jay Sears to get a detailed primer on the state of the digital ad network and ad exchange landscape and learn about emerging best practices from Mr. Sears and other leading executives. Robert Coolbirth, Research Associate, Internet and Online Media, ThinkPanmure LLC, will moderate, and the other panelists will include:
- Ro Choy, VP of Business Development, RockYou
- Roy de Souza, CEO, ZEDO, Inc.
- Bill Wise, General Manager, Marketing Technology Solutions, Yahoo!
- Mike DiFranza, President and General Manager, Captivate Network.
Update: View the Video from this panel:
To download the audio of the panel (MP3 format), please click here.
For more photos of the event, click here.
Also on Tuesday from 3:30-4:30PM, Scot McLernon and Doug Weaver, Founder and CEO, Upstream Group, will moderate the panel “Deal Quality: Planning, Negotiating and Securing Online Ad Buys That Make Sense.” This panel is perfect for sales executives and agency and client participants who seek to gain an understanding of their media partner’s motivations.
Other panelists will include:
- Paul Thenstedt, Director of Sales, Midwest, NBC Universal Digital Media
- Reggie Riley, VP of Multi-Media Sales, The Wall Street Journal
- Michael Kraut, VP National Sales, Cars.com.
On Wednesday from 2:15-3:15PM, Joe Kutchera will appear on the panel “Publishing in the Digital Age: How Media Companies are Extending Their Reach.” This panel will bring together executives from traditional media companies and Web publishers to discuss their content and how technology offerings are creating new value propositions in the marketplace. Brenda White, Senior VP, Publishing Activation Director, Starcom USA, will moderate the panel. Other panelists will include:
- Josh Stinchcomb, Associate Publisher, Wired Digital
- James Smith, Chief Revenue Officer, HuffingtonPost.com
- Rob Barrett, Senior VP, GM, LATimes.com/Tribune
- Jacki Kelley, Executive VP, Media Sales, Martha Stewart Living
Update: View the Video from this panel:
To download the audio of the panel (MP3 format), please click here.
For more photos of the event, click here.
-- Tiffany Sumner
Sphere It