This morning ContextWeb announced its first mobile advertising deal with a company called MoPhap (Mobile Phone Applications, Inc. MoPhap is making the announcement at the MMA (Mobile Marketing Association) Mobile Marketing Forum conference today in New York City.

Both technology teams have been working to integrate our real time page level ContextAd technology to enable MoPhap to be the first mobile ad network to offer contextual targeting and to use that same contextual data to drop mobile cookies and create behavioral profiles of users.

Publisher’s mobile inventory will be made available via ContextWeb’s advertisers via our ADSDAQ online ad exchange. We’ll be using MoPhap’s proprietary Spark Mobile ad serving technology that among other things uses mobile cookies and sizes mobile creative for over 10,000 different mobile devices.

Thanks to Bob Walczak, Rick Landsman, Peter Laing and the entire MoPhap team for their partnership.

Tags: adsdaq, contextweb, google, yahoo, rightmedia, doubleclick

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