ContextWeb, Inc. is proud to announce that it has developed and implemented “next generation” algorithms that have resulted in deeper, niche classification of the millions of Web pages that are part of the ADSDAQ Exchange. The new algorithms, developed and tested by in-house ADSDAQ mathematicians and software engineers, have produced the following achievements:

1. Automatically discovers additional keywords for existing exchange content categories, which increases the number of keywords for categorization by tenfold. This enables the ADSDAQ exchange to be able to discern niche subcategories more efficiently.
2. Automatically discovers keywords to define new categories chosen specifically by advertisers as those content topics become relevant. This will allow advertisers to use hot topics to continually target their audience for maximum engagement.
3. Provides a platform that is language-independent; allowing the discovery of keywords and phrases in real time across content in every language.

With the new approach, the system can learn to categorize automatically with no human management. Results of new algorithm performance across the more than 7,000 sites on the ADSDAQ exchange show huge gains in category refinement.

Our new algorithms open up millions of pages of additional ad inventory in very targeted, niche categories. This is great news for brand advertisers who want assurance that their ads will appear in appropriate context and on brand-safe content that supports their messages. For performance advertisers, getting their offers in front of the right audience allows them to meet their performance metrics. This will also help publishers to more effectively monetize Web pages deep within their sites.

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