Ad Exchange Panel at SES San Jose to Discuss ADSDAQ, Others
Today, at Search Engine Strategies in San Jose, ContextWeb is participating in an online ad exchange panel, “Ad Exchanges are Changing Everything,” to discuss the exchange model’s benefits for advertisers and publishers.
Jay Sears, our SVP of Strategic Products and Business Development, will provide details on ContextWeb’s ADSDAQ exchange. Other participants include Michael Rubenstein, Vice President & General Manager, DoubleClick - now owned by Google, and Anthony Taylor, Director of Strategic Operations, Yahoo’s Right Media. The only major exchange not present on the panel is Bill Urschel’s AdECN which was purchased by Microsoft at the beginning of August.
According to The Wall Street Journal, “The next big Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit.”
View “Ad Exchanges are Changing Everything” on the SES website:
http://www.searchenginestrategies.com/sew/sj07/agenda.html#cz_3
-- John Ebbert
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