Archive for the 'Exchange' Category

Google’s Not The Point. You Are.

Thursday, April 19th, 2007

Brain ExchangeBy Lisa Barone, Bruce Clay Consulting

Is Google Too Powerful?

If you’re asking yourself this question, you may as well just quit your bellyaching. It doesn’t matter how powerful Google is, which areas they’ve dominated and which ones they still have yet to conquer. Google’s not the point; you are, as are the decisions you make regarding your marketing campaigns.

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-- Guest Blogger



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Advertising Empire and The Corporate Behemoth

Thursday, April 19th, 2007

Brain Exchangeby Jim Hedger

Is Google Too Powerful?

I am glad I waited until I got back to my office to respond to the question. Since it was posed to me 5 days ago, Google has:

Purchased DoubleClick for $3.1B, struck a deal with Clear Channel asked webmasters and bloggers to report purchased links, and infected one of my computers with Google Desktop by bundling it with an image viewer downloaded to that computer. Perhaps I have to give them some grace on that last point. They have been piggy-backing installations of their products for far longer than the past five days.

Google has become entirely too powerful. It is everywhere. Now, please don’t get me wrong. I don’t want to leave the impression I am “against” Google, I am just answering the questions as literally phrased, “Is Google Too Powerful?”

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-- Guest Blogger



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Why Even Ask The Question?

Thursday, April 19th, 2007

Brain Exchange
By Andrew Goodman

The question was “Is Google Too Powerful?” In true Clintonian fashion, I’d like to say it depends on what you mean by “Too.” (I guess the full Clinton treatment would have us questioning the meaning of “is”, too. :) Let’s keep it simple.)

I think most people get the idea of what we mean by Google, at least, though as I write new material for Ed. 2 of Winning Results with Google AdWords, I am running across some very basic facts that I think might completely escape the world that resides outside our relatively informed circle of technorati & advertising gurus.

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-- Guest Blogger



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Google, The Big Underdog

Tuesday, April 10th, 2007

Brain ExchangeIs Google Too Powerful? I don’t think so.

While Google’s billions are impressive even to the most jaded critic, let’s look at the Google agenda and put all this in perspective. The company has some pretty big hurdles to overcome in the near future.

It is a uniquely American sport for the media to build up and then tear down the biggest, most successful people and companies. Google is definitely on the way up.

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-- Jay Sears



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Is Google too powerful?

Tuesday, April 10th, 2007

Brain ExchangeBy Greg Jarboe

For the April 9, 2007, cover story, Business Week’s Silicon Valley Bureau Chief Robert Hof asked Google CEO Eric Schmidt, “Is Google too powerful?”

Schmidt replied, “Too powerful relative to what?”

That’s a fair question.

So, let’s take a look at whether Google is too powerful relative to media companies, advertisers, and competitors.

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-- Guest Blogger



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