An Internet Advertising Blog

Pictures, Video, Audio & More from Advertising's Week Panel "Agency Demand Platforms: Is Everyone A Media Trader?"

   With standing-room only, here is the video, audio and pictures from "Agency Demand Platforms: Is Everyone A Media Trader?" held on Friday, September 25th at the Paley Center as part of Advertising Week.

   Matt Scheckner, Executive Director of Advertising Week, kicked the event off with the introduction of Two-Time National Magazine Award winner Michael Wolff, Vanity Fair Media Columnist and Founder of Newser. Michael led a heart-felt and humorous introduction for the moderator of the event, Jay Sears.

   Jay Sears, EVP Strategic Products & BD, ContextWeb, Inc. / ADSDAQ Exchange set the tone by talking about the ADSDAQ Exchange's Agency Trading Desk and how agency clients have used ATD to gain insights and make trading decisions on display media.

   He also shared data from comScore (see image below) that showed that 18 million people a month look at sports content on ESPN.com, and 16 million people a month look at sports content on ContextWeb's ADSDAQ Exchange--specific pages about sports, curated from over 9,000 different publishers.


   
   Sears asked the panel to consider what opportunities exist for buyers to consider the two sources complimentary and for branded publishers to bundle such inventory together in a reach extension sales strategy.

   The lively panel included Quentin George, Managing Partner, Cadreon (Interpublic) - View Part 1 & Part 2 of Quentin's interview, Matthew Greitzer, Vice President of Search Marketing and Head of ATOM Systems at Razorfish, Curt Hecht, President, VivaKi Nerve Center, VivaKi (Publicis), Darren Herman, Founder & President, Varick Media Management (MDC Partners) - View Part 1 & Part 2 of Darren's interview, and Nathan Woodman, Managing Director, Adnetik (Havas) - View Part 1 & Part 2 of Nathan's interview.

At the end of the panel discussion, Aaron Reitkopf, the former CEO of kirshenbaum bond + partners overseeing all kbp companies (kirshenbaum bond, LIME public relations + promotion, Dotglu, The Media Kitchen and Open Mind) accepted a BIG CHECK on behalf of generatioNext as  ContextWeb's ADSDAQ Exchange donated $25 for every attendee to GeneratioNext.

As Chairman of the AAAA's New York Council, Reitkopf helped create GeneratioNext with specific goals of
1) Engaging young industry people in Advertising Week; and
2) Generating new, incremental money for talent and diversity initiatives.  

To view the panel discussion and presentation of the BIG CHECK, view the entire event video below or listen to the complete audio of the event.

Let us know what you think by leaving a comment below.

Listen to the complete event via Audio below or download the audio:



View photos of the event below:
You can also navigate the entire photo set on Flickr.



Additional coverage of the event may be seen on MediaPost, "Agency Execs Discuss In-House Exchanges" and AdExchanger.com, "ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC's Advertising Week."

Next Up:  Register today to hear Jay Sears, Executive VP, Strategic Products and Business Development, ContextWeb, Inc./ADSDAQ Exchange moderate "The State of Content Advertising: The Players, The Options, The Best Practices" at the Content Revenue Strategies @ ad:tech NY on November 5, 2009 starting at 9:00 am and receive $100 discount when you use the promo code: CRSNY91.

Where you will learn:
- Where contextual advertising is going.
- What's hot, what's not.
- What can you do today to make your content buys massively profitable.

This roundtable discussion features some of the top minds in contextual advertising sharing their insight on the state of the industry now, and in the future.

MODERATOR:
• Jay Sears, Executive VP, Strategic Products and Business Development, ContextWeb, Inc./ADSDAQ Exchange

PANELISTS:
• James Colborn, Director, Microsoft Advertising, Microsoft
• Oded Itzhak, Founder and CEO, AdSide
• Brett Brewer, President, AdKnowledge
• Geri Guillermo, Director of Sales, BidPlace Pro, Sponsored Listings and AOL Search, AOL Advertising
• Jeff Arena, Senior Product Manager, Yahoo!

   Special offer: Register today and receive $100 discount (Promo Code: CRSNY91) for the upcoming Content Revenue Strategies @ ad:tech NY. Early bird rates expire October 2nd, 2009.

   We'll be posting additional industry-related news and ContextWeb, Inc. / ADSDAQ Exchange insights and updates in the coming weeks, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.

- Photos by: Doug Goodman