ContextWeb's Internet Advertising Blog

Audio, Video & Photos from ContextWeb/AdClub "Agency Demand Platforms: Art vs. Science in a Real-Time World" Panel Discussion

We finally have it--video, audio and pictures from our event "Agency Demand Platforms: Art vs. Science in a Real-Time World" held last week at The New York Times Center.

Produced by ContextWeb's ADSDAQ Exchange and The Ad Club of New York, the event attracted over 400 buyers, sellers and traders from the digital media business.

Attendees came to hear ContextWeb board member Wenda Harris Millard moderate a panel of executives from WPP, Omnicom, Publicis and Interpublic including Greg Green, Managing Director, Global Client Solutions, VivaKi Nerve Center (Publicis); Sloan Broderick, Managing Partner, Managing Director US, Mediacom Interaction (WPP); Bant Breen, President, Worldwide Digital Communications Initiative (IPG); and Matt Spiegel, CEO, Omnicom Media Group Digital (Omnicom). Ross Sandler, Internet and media analyst at RBC Capital, lent the voice of Wall Street to the panel.

Gina Grillo, Executive Director of The Ad Club, made introductions and shared some of the questions the panel would discuss. Carl Fremont, EVP and Media Director at Digitas spoke about the AdClub's Digital Action program.

Jay Sears, EVP Strategic Products & BD, ContextWeb, Inc. / ADSDAQ Exchange, then set the stage by talking about the ADSDAQ Exchange's Agency Trading Desk and how agency clients have used ATD to gain insights and make trading decisions on display media.

He also shared data from QuantCast that showed that 13 million people a month look at sports content on ESPN, and 16 million people a month look at sports content on ContextWeb's ADSDAQ Exchange--specific pages about sports, curated from over 9,000 different publishers.

Sears asked the panel to consider what opportunities exist for buyers to consider the two sources complimentary and for branded publishers to bundle such inventory together in a reach extension sales strategy.

To view the answers to these questions and more, view the entire event video below or listen to the complete audio of the event.

Let us know what you think by leaving a comment below.

Part 2

Part 3

Listen to the complete event via Audio below or download the audio:

View photos of the event below:
(Click on any photo to view further information such as name, title and company.) You can also naviage the entire photo set on Flickr.
 

We'll be posting additional industry-related news and ContextWeb, Inc. / ADSDAQ Exchange insights and updates in the coming weeks, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.

Subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.