SOLD OUT - Over 400 Expected at ContextWeb & AdClub Event on Agency Demand Platforms
Posted by Jay Sears on Mon, Jul 13, 2009 @ 02:43 PM
We should have a blow-out crowd tomorrow morning (Tuesday, July 14th) of over 400 industry leaders for our Ad Club panel "Agency Demand Platforms: Art vs. Science in a Real-Time World" at The New York Times Center. The program is sold-out.
Come hear Wenda Harris Millard moderate a panel of executives from WPP, Omnicom, Publicis and Interpublic.
We'll be posting video and photos of the event later this week, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.
We received a ton of questions in advance, here are just a few of them as a preview:
Joel Aranson, Media Supervisor, Digitas:
Now that cookie buying has become an important way to target prospects, does it matter if the content on the page that they see the ad is relevant to the product? Or, since we know something about the users based on where they have been and what they have done online, does it matter what content is on the page when they see our ad?
Will Suarez, VP Sales, Minyanville Media, Inc.
What's the outlook for smaller 'niche' publishers with limited reach but high quality content and high value readership demographics? How are agencies evaluating, vetting, and making buying decisions for these properties?
Matthew Greene, President, Blue Ribbon Digital
Do you feel that large media agencies are THE key hurdle for Digital Media becoming the MOST important advertising channel for major marketers?
Neal Wilson, Director of Digital Strategy, PHD
Who owns the data that is created by digital campaigns? Will advertisers want more control of the data ownership to prevent data coming from their campaigns being used to inform network wide optimization strategies that help competitors?
David Cooperstein, VP, Principal Analyst, Forrester Research
How will this change the approach to the marketing mix, and the pace of making those decisions/changes?
Matt McGowan, VP/Publisher, Incisive Media
Have the standard IAB ad sizes, which have facilitated network growth, increased ad blindness (reduced click-throughs and in banner interaction)? Should publisher offer more creative opportunities? Are advertisers even interested (more work for their creative teams)?
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