Omnicom's Spiegel in Part 2 of Interview Prior to July 14th Panel
Posted by Jay Sears on Wed, Jul 01, 2009 @ 10:37 AM
Today we have another in a series of Q&As with panelists from our July 14th Ad Club panel "Agency Demand Platforms: Art vs. Science in a Real-Time World" at The New York Times Center.
Yesterday Omnicom Media Group Digital CEO Matt Spiegel told us
about their $2 billion digital spend, the future of trading platforms,
impression based bidding, if there is a future for blind buys and
Forbes vs. long tail finance content. In the second of a two-part
Q&A, Spiegel talks about the substitutability of media and what he
did last Saturday.
And now the Q&A:
Do you believe in the substitutability of media?
Quantcast says you can reach 13 million users looking at sports content on ESPN and you can reach 16 million users looking at sports content on the ADSDAQ Exchange and that both audiences have similar demos. Say pricing for ESPN is $30 (CPM) and ContextWeb's ADSDAQ Exchange is $8 (CPM). Discuss.
Why either or, there will be a place for both and in many cases on the same plan.
Tell us about you.
What did you do last Saturday?
I spent last Saturday chasing my 2 year old son Leo around the children's museum getting wet from the "water room" and being mesmerized at the length of enjoyment someone can get from a golf ball rolling through a maze.
What's the best conference you attended in the last two years?
Possibly biased by the recency of the event, but the Wired Summit last week was very worthwhile. Seeing a number of senior leaders (Jeff Bezos and Jeff Immelt as examples) discuss their view on the evolving business world and their advice for leading companies was certainly interesting and educational.
If you could be appointed to any position in a US Presidential cabinet post, what position would it be and why?
I'd select Department of Energy; I believe there is a huge opportunity for the US in the "green" economy and would be interested in helping chart that course.
On what specific day will the US Treasury Secretary declare the recession in the United States is over?
April 16th, 2010
Thanks Matt!
Tune in tomorrow for part one of our Q&A with panelist Greg Green of Publicis' VivaKi.
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Still looking for a ticket for the July 14th panel (8-10am) in New
York? Call your rep from ContextWeb's ADSDAQ Exchange to come as our
guest or visit the AdClub to register online.
Tomorrow we'll speak with Greg Green from Publicis' VivaKi. We'll be
posting Q&A with all the panelists and further information leading
up to this event, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.