An Internet Advertising Blog

Keywords on the ADSDAQ Exchange: Movie Releases on the Rise, and Obama Falls Behind?

 digg it |  delicious |  StumbleUpon |  Facebook |  Twitter |  LinkedIn 

After our recent post on top ADSDAQ content categories and another post on the spike in cold and flu content during the swine flu outbreak, today we take a look at keywords.

ContextWeb and its ADSDAQ Exchange allow for some pretty interesting keyword targeting across our billions of page impressions each month. Recently we targeted content pages that had the keyword "salmonella" for a CPG advertiser who wanted to advertise their food product and explain it was safe (there was a salmonella scare at the time).

Other advertisers have the exchange show an ad when a CEO's name is on a page to refute certain things, others want us the show ads on certain pages except when the CEO's name appears. To each his own - the ADSDAQ Exchange simply provides this control.

In an effort to greater understand keyword trending, here is a monthly analysis of keyword performance. By comparing the percent growth month over month, one can shed some light on what keywords have been in the limelight and relate the increase (or decrease) in traffic to "real life" - current news, hot topics, seasonality, etc.

In the world of entertainment, movie releases garner quite a spike in Internet traffic as the official release date nears. As the chart below highlights, those responsible for media buying in promotion of the movies Terminator Salvation, Star Trek, and X-Men Wolverine could have greatly benefited from purchasing keyword content relating to their movies or by adding keywords onto their existing buys.

Seasonality also holds a strong suit in increasing keyword traffic. As summer comes to an official start, outdoor activities such as surfing gained popularity (17.23% increase) while indoor activities such as TV saw a drop in impressions (27.23% decrease).

Here are several keywords that performed in ways contrary to what common sense might have suggested. Barack Obama loses popularity in the digital world, yet Campbell's Soup sees an increase during summer months?

What keyword trends would you like to see? Leave a comment below.

You can also follow future ContextWeb news by subscribing to our blog via email or following us on Twitter.