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Meet Moderator Wenda Harris Millard - July 14th AdClub Panel

So who will moderate our rambunctious "Agency Demand Platforms: Art vs. Science in a Real-Time World" July 14th panel at The New York Times Center with these fine folks from the "big four" ad holding companies - Omnicom Digital CEO Matt Spiegel, Sloan Broderick, Managing Partner, Managing Director of MediaCom Interaction US, Greg Green, Managing Director of the VivaKi Nerve Center for Publicis and Bant Breen, President, Worldwide Digital Communications of Initiative (an Interpublic agency)?

We are fortunate to have Wenda Harris Millard, a digital pioneer who has had a variety of leadership roles in the media business, to be our moderator. Millard is known for various "media-able" comments including a speech at the 2008 IAB Annual Meeting when she warned we should not be selling inventory like "pork bellies".

Still looking for a ticket for the July 14th panel (8-10am) in New York? Call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or visit the AdClub to register online.

We are certain Millard will produce a conversation that is both insightful and pointed.

In the digital realm, Millard helped found and run the then-nascent DoubleClick network media business, served as Chief Sales officer for Yahoo! during years of extraordinary growth and currently is President of MediaLink LLC, where along with CEO Michael Kassan she advises Fortune 100 best-of-breed global brands---companies such as Microsoft, AT&T, General Motors, Unilever, Home Depot, Colgate-Palmolive, The Walt Disney Company, Viacom, Comcast, Bain & Co., Cerberus Capital Management, General Atlantic, Fremantle Media and Sony. Millard serves on various boards including ContextWeb, Inc. and its ADSDAQ Exchange.

Let's look a little closer at moderator Millard...

Millard is President of Media Link, LLC. In her role, she works with the CEO and Founder, to manage the company's divisions, secure new business relationships, and to act as senior advisor to Media Link's various Representation and Advisory clients. 

Previously, Ms. Millard was Co-Ceo and President, Media for Martha Stewart Living Omnimedia, Inc. (NYSE: MSO).  Ms Millard had joined MSLO in July 2007 after three years as a member of its Board of Directors. She oversaw MSLO's media businesses, which include publishing, internet and broadcasting.  She is credited with elevating the company to its #1 position in percent of revenue derived from digital advertising among all other "traditional" media companies. She led MSLO's investments in Wedding Wire and ping and was the company's driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio.

Before MSLO, Ms. Millard was Chief Sales Officer at Yahoo! and prior to that was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Previously, Ms. Millard was a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.

Ms. Millard has received numerous industry awards including the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 "Advertising Person of the Year" Silver Medal Award from the AAF; the 2005 Matrix Award for "Women Who Change the World"; and Advertising Age, acknowledged her as a "Digital Media Master" one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC's "Women to Watch" series.

Ms. Millard is currently Chairman of the Interactive Advertising Bureau. She also sits on the Boards of ContextWeb, Inc. and its ADSDAQ Ad Exchange, the James Beard Foundation, PopTech and Do Something.  She served two terms as a Trustee of Trinity College in Hartford.

Ms Millard holds an MBA from Harvard University and a BA from Trinity College.

More on the Event

We'll be posting background and Q&A with all the panelists and further information leading up to this event, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.

Event Description:
With the emergence of ad exchanges such as Yahoo!'s AMP and ContextWeb's ADSDAQ Exchange, agencies have now developed "demand platforms" to conduct real time valuation, bidding and allocation of digital media. Today's decisions are made in milliseconds, not weeks or months.

- What is the role of art vs. science in this real-time world?
- What needs of advertisers are now being met under this new media management paradigm?
- Are media fundamentals really any different in this new "millisecond" world?
- Are the roles of buyers and sellers preserved or does everyone become a media trader?

The panel of Digital CEOs and general managers:

Moderator: Wenda Harris Millard, digital pioneer and president of MediaLink LLC.

Panelists:
- Sloan Broderick, Managing Partner, Managing Director US, Mediacom Interaction (WPP)
- Bant Breen, President, Worldwide Digital Communications, Initiative (Interpublic)
- Greg Green, Managing Director, Global Client Solutions, VivaKi Nerve Center (Publicis)
- Matt Spiegel, CEO, Omnicom Media Group Digital (Omnicom)



Date:
July 14, 2009

Time:
8:00 - 8:30 a.m. - Breakfast and Networking
8:30 - 10:00 a.m. - Program

Location:
The Times Center
242 West 41st Street (between 7th and 8th Avenue)
New York City

Produced by:The Advertising Club of New York and ContextWeb's ADSDAQ Exchange

To attend this event, call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or visit the AdClub to register online.

Subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.