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Greg Green, Managing Director of VivaKi Nerve Center (that's Publicis) Joins July 14th AdClub Panel

Three down.

In addition to Omnicom Digital CEO Matt Spiegel and Sloan Broderick, Managing Partner, Managing Director of MediaCom Interaction US, we've pulled in Greg Green, Managing Director of the VivaKi Nerve Center for Publicis to join our July 14th panel at The New York Times Center "Agency Demand Platforms: Art vs. Science in a Real-Time World." VivaKi has been a focus for Publicis CEO Maurice Levy since it was launched a year ago.

VivaKi,  represents Publicis Groupe's effort to overseeing the digital and media assets of Digitas, Starcom MediaVest Group, ZenithOptimedia and Denuo. When it was formally launched, Publicis CEO Levy appointed David Kenny and Jack Klues as managing partners (effectively co-CEOs) and told Adweek:

"My contention is that until now, what we were trying to do was provide our clients with services -- marketing services, media services or creative," said Levy in an interview today. "We have to move from that idea to another idea: we need to build with them an approach that is based on value creation. This can lead -- and it will take time -- to a different approach of fees. As we are creating value, we can share in that value."

Very interesting... A nod towards agency demand platforms facilitating a new agency model and perhaps one where agencies forgo the service model and begin to "arb" media for the house, not the client. Our moderator Wenda Harris Millard will spend some time discussing agency demand platforms, ad exchanges and impacts on new agency business models.

A PhD in mathematics, Green is the go-to guy between VivaKi and Publicis agencies Digitas, Starcom MediaVest Group, ZenithOptimedia and Denuo. He is directly involved with the VivaKi Nerve Center's Audience On Demand (AOD) service - a "Premium Private Exchange (that) delivers the largest audience-on-demand network in a Premium Publisher environment in the digital advertising industry." AOD now connects to the big four - Google, Microsoft, Yahoo! and AOL.

Let's look a little closer at panelist Green...

When Publicis Groupe launched VivaKi in June of 2008, it tapped Greg Green to be Managing Director, Global Client Solutions of the VivaKi Nerve Center, a hub of new marketing and media capabilities and partnerships that deliver the tools and resources clients need to reach consumers in an increasingly digital world.  The Nerve Center encompasses such capabilities as ad serving and analytics, performance media tools (search, direct, CRM), mobile integration and new ventures and partnerships

In his role, Greg is focused on global clients and developing the next generation of high performing marketing platforms that will help them scale their digital marketing efforts as both media channels and consumers increasingly migrate online.  Greg is also the primary liaison to the Media and Digital leaders of Digitas, Denuo, Starcom MediaVest Group and Zenith Optimedia.

AOD, VivaKi's Premium Private Exchange delivers the largest audience-on-demand network in a Premium Publisher environment in the digital advertising industry.  By leveraging this platform, clients will be able to connect with precisely defined global audiences in a single campaign buy across multiple networks.

Greg was previously the Global Head of Analytics at Digitas, part of Publicis Groupe.  There he developed the Global Marketing Navigator, Publicis Groupe's proprietary and patent pending solution to data and analytics challenges across all channels.

More on the Event

We'll be posting background and Q&A with all the panelists and further information leading up to this event, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.

Event Description:
With the emergence of ad exchanges such as Yahoo!'s AMP and ContextWeb's ADSDAQ Exchange, agencies have now developed "demand platforms" to conduct real time valuation, bidding and allocation of digital media. Today's decisions are made in milliseconds, not weeks or months.

- What is the role of art vs. science in this real-time world?
- What needs of advertisers are now being met under this new media management paradigm?
- Are media fundamentals really any different in this new "millisecond" world?
- Are the roles of buyers and sellers preserved or does everyone become a media trader?

The panel of Digital CEOs and general managers will be moderated by Wenda Harris Millard, digital pioneer and president of MediaLink LLC.

Panelists include:
- Sloan Broderick, Managing Partner, Managing Director US, Mediacom Interaction (WPP)
- Bant Breen, President, Worldwide Digital Communications, Initiative (Interpublic)
- Greg Green, Managing Director, Global Client Solutions, VivaKi Nerve Center (Publicis)
- Matt Spiegel, CEO, Omnicom Media Group Digital (Omnicom)



Date:
July 14, 2009

Time:
8:00 - 8:30 a.m. - Breakfast and Networking
8:30 - 10:00 a.m. - Program

Location:
The Times Center
242 West 41st Street (between 7th and 8th Avenue)
New York City

Produced by:The Advertising Club of New York and ContextWeb's ADSDAQ Exchange

To attend this event, call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or visit the AdClub to register online.

Subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.