MediaCom Managing Director Sloan Broderick Joins July 14th Ad Club Panel
Posted by Jay Sears on Wed, Jun 24, 2009 @ 05:23 AM
Two down.
In addition to Omnicom Digital CEO Matt Spiegel, we've pulled in an influential voice inside WPP - Sloan Broderick, Managing Partner, Managing Director of MediaCom Interaction US, to join our July 14th panel at The New York Times Center "Agency Demand Platforms: Art vs. Science in a Real-Time World."
Don't have an invitation yet? You can call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or head over to the AdClub to purchase a ticket.
Effectively, Sloan is the digital CEO of MediaCom and coordinates the digital strategy for this media buying giant. He is also part of a small cabal at MediaCom working on their future trading strategies. Mum is the word but perhaps our panel moderator Wenda Harris Millard will be able to tease some of the plans from Broderick.
Let's look a little closer at panelist Broderick...
Sloan is the Managing Partner and Managing Director for MediaCom Interaction and is responsible for all aspects of the agency's digital operations and strategy, including the continued integration of digital media and marketing into MediaCom's core business.
As a member of the executive team, he is responsible for overseeing all aspects of key client relationships (both traditional and digital) including Dell, Hasbro, Warner Brothers, Diageo, Volkswagen, Allergan, Discover, Nokia, RBS, Michelin, and Shell.
Sloan manages teams that integrate cross channel communications & services, business strategy, and media to help clients demonstrate measurable returns on their marketing and media investments. He has extensive digital and direct experience in both on and offline media, including awareness and acquisition campaigns, branded entertainment, site and interactive experience development, social networking, as well as search engine marketing. Sloan has also led brand development, customer insights, product development, and loyalty engagements on behalf of his clients.
Prior to joining Beyond, Sloan held various senior marketing strategy positions at Publicis Modem. His responsibilities included account management and strategic marketing and media planning and execution.
Prior to joining Modem Media, Sloan held marketing and business development positions at Alliance Consulting, and at Cap Gemini America. Additionally, Sloan has worked and lived in Buenos Aires, Argentina for Xerox.
He is fluent in Spanish, and graduated from Bucknell University with a degree in Economics.
Sloan lives in Fairfield CT with his wife Joanne, kids Hayley and Hunter. He enjoys, cooking, travel, scuba, golf, and spending plenty of time being silly with his kids.
More on the Event
We'll be posting background and Q&A with all the panelists and further information leading up to this event, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.
Event Description:
With the emergence of ad exchanges such as Yahoo!'s AMP and ContextWeb's ADSDAQ Exchange, agencies have now developed "demand platforms" to conduct real time valuation, bidding and allocation of digital media. Today's decisions are made in milliseconds, not weeks or months.
- What is the role of art vs. science in this real-time world?
- What needs of advertisers are now being met under this new media management paradigm?
- Are media fundamentals really any different in this new "millisecond" world?
- Are the roles of buyers and sellers preserved or does everyone become a media trader?
The panel of Digital CEOs and general managers will be moderated by Wenda Harris Millard, digital pioneer and president of MediaLink LLC.
Panelists include:
- Sloan Broderick, Managing Partner, Managing Director US, Mediacom Interaction (WPP)
- Bant Breen, President, Worldwide Digital Communications, Initiative (Interpublic)
- Greg Green, Managing Director, Global Client Solutions, VivaKi Nerve Center (Publicis)
- Matt Spiegel, CEO, Omnicom Media Group Digital (Omnicom)
Date:
July 14, 2009
Time:
8:00 - 8:30 a.m. - Breakfast and Networking
8:30 - 10:00 a.m. - Program
Location:
The Times Center
242 West 41st Street (between 7th and 8th Avenue)
New York City
Produced by:The Advertising Club of New York and ContextWeb's ADSDAQ Exchange
To attend this event, call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or visit the AdClub to register online.