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Omnicom Digital CEO Matt Spiegel Joins July 14th Ad Club Panel

We are working hard with the folks over at the Ad Club to produce a terrific panel at The New York Times Center for our clients on Tuesday, July 14th. This week we'll look at digital CEOs and GMs who plan to join our moderator Wenda Harris Millard on stage to discuss "Agency Demand Platforms: Art vs. Science in a Real-Time World".

Don't have an invitation yet? You can call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or head over to the AdClub to purchase a ticket.

Our first panelist profile is Matt Spiegel, CEO of Omnicom Digital. Matt oversees $2 billion in digital media spend. Prior to his Omnicom role was the CEO and founder of search company Resolution Media. After taking his CEO role last year, Spiegel told PaidContent "It's making sure that decisions in media and marketing have the ability to use data in general."

When Matt spoke with Ad Age for Abbey Klassen's annual ad exchange and ad network issue about agency demand platforms, he said:

"If you say the goal [of agency networks] is to buy bulk and drive down prices, that's not my goal, it might be for others," Mr. Spiegel said. Instead, the ultimate goal "for agencies and clients is to have greater control over the types of inventory we buy, do a better job of knowing the audience we're buying and be able to improve and optimize against those buys. The list of ways to do that is long. Whether you do that through a private exchange, private listed inventory or more upfront buying through a [third-party] exchange, you start to change how inventory is bought and sold."

In his current role as CEO of Omnicom Media Group Digital, Matt is responsible for developing the road map and executing the vision of Omnicom Media Group's digital solutions. 

Omnicom Media Group is the global media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, out-of-home media and others. OMG operates in more than 100 countries with a client list that includes Pepsi, HP, Intel and Nissan/Renault.

In addition to leading global digital initiatives across Omnicom Media Group, Matt has functional reporting responsibility for online advertising, search, streaming video, social media, mobile marketing, gaming and emerging digitally driven communications channels.

Matt is the Founder and former CEO of Resolution Media, a Chicago based company that delivers customized business solutions through search marketing. In five years as CEO, Matt lead Resolution Media from a four person start-up to a 100 person organization owned by Omnicom Media Group.

A true digital veteran, Matt entered the industry in 1997 and quickly discovered the power of interactive, data driven marketing. Capitalizing on the growing field, Matt became an early advocate for digital media on both the buy and sell sides of the industry.

A respected thought leader, Matt is a frequent speaker at industry events, is often quoted within business and trade journals and is an advisor to leading digital media and technology companies.

Matt graduated from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Marketing.  When Matt is not focused on OMG's digital space, he enjoys spending time with his wife and young son, playing poker, supporting Chicago sports and seeing as much live music as possible.

We'll be posting background and Q&A with all the panelists and further information leading up to this event, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.

Event Description:
With the emergence of ad exchanges such as Yahoo!'s AMP and ContextWeb's ADSDAQ Exchange, agencies have now developed "demand platforms" to conduct real time valuation, bidding and allocation of digital media. Today's decisions are made in milliseconds, not weeks or months.

- What is the role of art vs. science in this real-time world?
- What needs of advertisers are now being met under this new media management paradigm?
- Are media fundamentals really any different in this new "millisecond" world?
- Are the roles of buyers and sellers preserved or does everyone become a media trader?

The panel of Digital CEOs and general managers will be moderated by Wenda Harris Millard, digital pioneer and president of MediaLink LLC.

Panelists includes:
- Sloan Broderick, Managing Partner, Managing Director US, Mediacom Interaction (WPP)
- Quentin George, Chief Digital Officer, Mediabrands (Interpublic)
- Greg Green, Managing Director, Global Client Solutions, VivaKi Nerve Center (Publicis)
- Matt Spiegel, CEO, Omnicom Media Group Digital (Omnicom)



Date:
July 14, 2009

Time:
8:00 - 8:30 a.m. - Breakfast and Networking
8:30 - 10:00 a.m. - Program

Location:
The Times Center
242 West 41st Street (between 7th and 8th Avenue)
New York City

Produced by: The Advertising Club of New York and ContextWeb's ADSDAQ Exchange

To attend this event, call your rep from ContextWeb's ADSDAQ Exchange to come as our guest or visit the AdClub to register online.

Subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.