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WPP, Omnicom, IPG & Publicis - Agency Demand Platforms: Art vs. Science in a Real-Time World

ContextWeb is excited to announce the upcoming panel discussion, "Agency Demand Platforms: Art vs. Science in a Real-Time World" with The Advertising Club of New York on July 14th from 8:00 to 10:00 a.m. Digital pioneer and ContextWeb board member Wenda Harris Millard will moderate a panel of CEOs and top executives from the world's four largest ad holding companies to discuss the "demand platform" strategy of each company.

To attend the event as a guest of ContextWeb and the ADSDAQ Exchange, please call out to your agency or publisher reach extension representative at ContextWeb's ADSDAQ Exchange for an invitation. You can also register online for paid admission through The Advertising Club of New York.

We'll be posting Q&A with panelists and further information leading up to this event, so make sure you subscribe to our Internet Advertising blog, follow ContextWeb on Twitter and join the Ad Exchange Traders Group via LinkedIn.

Event Description:
With the emergence of ad exchanges such as Yahoo!'s AMP and ContextWeb's ADSDAQ Exchange, agencies have now developed "demand platforms" to conduct real time valuation, bidding and allocation of digital media. Today's decisions are made in milliseconds, not weeks or months.

- What is the role of art vs. science in this real-time world?
- What needs of advertisers are now being met under this new media management paradigm?
- Are media fundamentals really any different in this new "millisecond" world?
- Are the roles of buyers and sellers preserved or does everyone become a media trader?

The panel of Digital CEOs and general managers will be moderated by Wenda Harris Millard, digital pioneer and president of MediaLink LLC.

Panelists includes:
- Sloan Broderick, Managing Partner, Managing Director US, Mediacom Interaction (WPP)
- Bant Breen, President, Worldwide Digital Communications Initiative (IPG)
- Greg Green, Managing Director, Global Client Solutions, VivaKi Nerve Center (Publicis)
- Matt Spiegel, CEO, Omnicom Media Group Digital (Omnicom)



Date:
July 14, 2009

Time:
8:00 - 8:30 a.m. - Breakfast and Networking
8:30 - 10:00 a.m. - Program

Location:
The Times Center
242 West 41st Street (between 7th and 8th Avenue)
New York City

Produced by: The Advertising Club of New York and ContextWeb's ADSDAQ Exchange



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