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Mia Sossei To Drive Mid-West Online Advertising Sales

ContextWeb welcomes Mia Sossei as Director of Mid-West Online Advertising Sales. She oversees key markets including Chicago, Minneapolis, Detroit and St. Louis which support many of ContextWeb’s Fortune 100 clients such as Target and General Motors.

Ms. Sossei is one of a number of former AOL executives at ContextWeb including Robert Daniel, ContextWeb’s Senior Vice President of Sales and Publisher Development and Michael Kelly, a member of ContextWeb’s Board. Mr. Daniel was the Director of Strategy with Advertising.com, now AOL’s Platform-A and Mr. Kelly was President of AOL Media Networks.

With Ms. Sossei’s expertise in sales and business development, she is ideally suited to deliver valuable insights to clients using the ADSDAQ Exchange Agency Trading Desk™: The ADSDSAQ Agency Trading Desk is a technology platform that enables media buyers to see how their online ad campaigns are performing and - with the push of a dashboard button - buy more inventory in the better performing contextual areas and offer to sell inventory that is underperforming.

The full announcement follows:

NEW YORK (June 8, 2009) ContextWeb. Inc., which runs the ADSDAQ Exchange, the largest independent ad exchange in the world, has hired Mia L. Sossei to be its Chicago-based Mid-West Director. She replaces Spencer Lee who left the company.
 
Ms Sossei comes to ContextWeb from Q Interactive where she has been Vice President, Business Development since 2008 and where she implemented strategy for maintaining and growing the publisher network and lead a team in signing 100+ new publishers in four months. Before that, Ms Sossei was a Regional Sales Director with AOL from 2006 to 2008 where she managed a team of 5 Account Executive’s that booked business across multiple categories – finance, CPG, retail, QSR and insurance - which resulted in annual revenues of $31 million. In 2005 and 2006, she was Regional Sales Manager for the Adspace Mall Network selling new advertising media in Chicago area malls to local and regional clients.
 
Earlier in her career, Ms Sossei held positions with News America Marketing, Inc. (a division of News Corporation) and Actmedia, Inc. She is a graduate of High Point (NC) University.
 
ContextWeb, Inc. (http://exchange.contextweb.com) was founded in 2000 and launched the ADSDAQ Exchange in 2005.  It is the only online exchange where both advertisers and publishers have complete control. The exchange's patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange "brand-safe" and comparable to a site-specific or portal buy. The ADSDAQ Exchange ranks among the top 20 ad-supported properties, according to comScore Media Metrix, and reaches +119 million monthly unique visitors (March 2009). The exchange includes more than 400 advertisers, including all of the top 10 marketing organizations, and more than 9,000 publishers. In 2008, Deloitte's New York Region Technology Fast 50 recognized ContextWeb as the 16th fastest growing company in the New York area. The company's investors include leading venture capital firms Draper Fisher Jurvetson ("DFJ"), DFJ Gotham Ventures, Updata Partners, Investor Growth Capital and Gold Hill Capital.