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Walking, Financial Planning, Cold & Flu: Content Winners for March/ April Period

The seven billion plus impressions traded on ContextWeb’s ADSDAQ Exchange in April provide a compelling view on content winners and losers for the March/April period. Many of these changes reflect news events and seasonality.

Let’s look at the content category winners for the March/April period:

•    Spring fever/get in shape. Walking content is up 511%. Hello Nike, Puma, Adidas, Converse and Reebok.

•    Financial panic planning. Financial planning content is up 486%. People are bailing out their own financial plan. Hello Fidelity, Schwab, TD Waterhouse and E*Trade.

•    Cold & Flu. We previously wrote about the surge in cold & flu content (up 434%) due to the outbreak of the Swine Flu (H1N1) virus. Hello Nyquil, Dayquil, Zicam and Purell.

You can also see content surges in other areas for the March/April period including horse racing (up 395% due in part to the Kentucky Derby), power & motor yachts (up 240% - have to get that boat into the water) and budget travel (up 232% for those planning a bit more than a stay-cation.)   

Winners (based on % growth from March to April):

Top Level Category	Sub Category	% Growth Rate (March to April)
Sports & Recreation	Walking	511.94%
Finance & Money	Financial Planning	486.58%
Health & Medicine	Cold & Flu	434.43%
Health & Medicine	Autism/PDD	430.06%
Shopping	Couponing	424.63%
Sports & Recreation	Horse Racing	395.45%
Hobbies & Interests	Radio	346.21%
Arts & Entertainment		269.87%
Sports & Recreation	Power & Motor yachts	240.19%
Travel	Budget Travel	232.75%

Content losers for the March/April period include nutrition (down 74% - say goodbye to New Year’s dieting), skiing (down 74% - end of the season) and beginning investing (down 72% - folks are not wading into uncharted waters).

Losers (based on % growth from March to April):

Top Level Category	Sub Category	% Growth Rate (March to April)
Finance & Money	Beginning Investing	(72.29%)
Sports & Recreation	Skiing	(72.79%)
Health & Medicine	Nutrition	(74.76%)
Health & Medicine	Chronic Fatigue Syndrome	(72.07%)
Travel	National Parks	(58.83%)
Business & Industry	Government	(58.02%)
News & Current Affairs	Immigration	(57.46%)
Finance & Money	Options	(55.38%)
Business & Industry	Human Resources	(52.77%)
Finance & Money	Investing	(50.05%)

Photo Credit: da100foto's
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