Swine Flu and the Contextual Marketing Opportunity
Posted by Jay Sears on Thu, May 07, 2009 @ 03:47 PM
Content matters.
ContextWeb boils down the entire Internet to 440 content categories from content pages about golf to Caribbean travel to landscaping to UNIX to barbecue.
We also track content about cold & flu and in the last few weeks we’ve seen a massive spike in cold & flu content on our ADSDAQ Exchange due to the worldwide outbreak of swine flu, the H1N1 virus–from near zero to 400,000+ people a day. We have a very happy pharma advertiser now placing creative for their OTC flu medication against every one of these pages.
Now that’s smart, relevant marketing. How can ContextWeb help you place your message against news cycle or season content? Challenge us by calling us or leaving a comment below.
You can also follow future ContextWeb news by subscribing to our blog via email or following us on Twitter.
Just look at this fun graph showing the cold and flu “swine flu” spike from our friends at Quantcast:
Thanks to Josh Perkiel for the heads-up on this one.
-- Jay Sears
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