Michael J. Kelly Joins ContextWeb as a Senior Advisor
Posted by Jay Sears on Mon, Mar 31, 2008 @ 06:41 AM
It keeps getting better.
This morning we announce that Michael J. Kelly has joined ContextWeb as a Senior Advisor to the Board of Directors. Mike is the former president of AOL Media Networks and the current Chairman of the Board of Directors of Eyeblaster.
The news comes on the heels of Wenda Harris Millard joining our board in February and the announcement of our new advisory board members Ira Carlin, Robin Cooper and Scot McLernon.
As President of AOL Media Networks from February 2004 until September 2007, Mike was responsible for AOL’s global advertising business, including revenues, product and platform development, and media strategy for all of AOL’s properties, as well as its Advertising.com network. During Mike’s tenure, revenues grew from $600 million in 2003 to over $2.1 Billion in just 3 years.
He also oversaw the acquisition of Advertising.com in 2004, the negotiation of a multi-year, multi-billion dollar contract with Google in 2005, the development of AOL’s network strategy and other acquisitions (such as TACODA, Lightningcast and Third Screen Media) as well as the global expansion of Advertising.com to 11 countries.
If you happen to be at the IAB Conference today on ad exchanges and ad networks, be sure to attend the “learn from the Experts” sessions from ContextWeb and our ADSDAQ Exchange in the morning and Mike’s closing keynote speech at 5pm:
One View: What’s Next?
The past several years have brought a dramatic shift in the buying and selling of online media. Platforms, publishers and even agencies are acquiring, creating and partnering with ad networks and exchanges to secure their presence in the new industry space.
At the forefront of this revolution is Michael J. Kelly, who in 2004 orchestrated AOL’s acquisition of Advertising.com while serving as the President of AOL Media Networks.
What’s next for ad networks and exchanges? Will media ever become a commodity? Will networks and exchanges remain relegated to non-premium inventory? Will they move out of the interactive space into TV, print and radio? And, amidst all the change, how do you, the marketer, agency or publisher, stay in control?
Michael will address these questions as well as reveal other underlying forces that will no doubt impact your business as this revolution continues.
Michael J. Kelly, Digital Media Advisor, Investor and Chairman of the Board, Eyeblaster
-- Jay Sears
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