ContextWeb's Internet Advertising Blog

Reach Extension Program from ADSDAQ Exchange

Today, ContextWeb announced the launch of the ADSDAQ Reach Extension Program. This program will enable publishers to access targeted reach on a risk-free, on-demand basis – and most importantly, ContextWeb’s real-time scan of the pages will ensure that this inventory is provided in a brand-safe manner.

The industry trends show that the online user base is getting highly fragmented as users spend more and more of their time on long tail sites. This makes it challenging for marketers since they can no longer access all their potential consumers by going to the lead publishers in their category. Publishers are attempting to solve this problem by building out their own network of sites with content endemic to their brand property (as seen by the launch of Martha’s Circle and Forbes Audience Network). Building their own network is a significant amount of work and effort for publishers and a distraction from their core business of creating great content. To date, companies such as Adify (acquired today by Cox Enterprises) have attempted to meet this need by providing a white-label vertical network infrastructure.

With the ADSDAQ Reach extension program, site publishers now have an out-of-the-box solution to create their own branded network on the Exchange, without all the cost and effort of building and maintaining their own network.

Read More: MediaPost -”ContextWeb’s ADSDAQ Exchange Adds Reach Extension Program”

-- Shanthi Sarkar

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