An Internet Advertising Blog

iMedia Agency Summit: Panel featuring Havas, Icon International, mediaedge:cia & ContextWeb Inc.

iMedia will be hosting their Agency Summit at the La Quinta Resort & Club in La Quinta, CA from December 7– 10^th. This exclusive, invitation-only summit, consisting of more than 140 interactive agency leaders, features two full days of exciting keynotes, power panels, breakout sessions, and roundtable discussions. Jay Sears from ContextWeb, Inc. / ADSDAQ Exchange will speak on a panel entitled, “Finding Brand-Safe Inventory in a World of Media Fragmentation” on Monday, December 8^th at 10:30am. Bob Verrico, Founder, InvestingChannel, will moderate the panel.

Other speakers will include:

• » Lee Doyle, CEO, North America,mediaedge:cia
• » Don Epperson, CEO, Havas Digital
• » Jocelyn Griffing, SVP, Director of Online Media, ICON International

“Finding Brand-Safe Inventory in a World of Media Fragmentation” will address the issues facing agencies as audiences continue to move beyond the portals and out to mid and long tail sites. The issues of scale and control are playing an even more important role than ever as agencies find themselves trying to target their customers in such a dynamic marketplace while ensuring that their advertising creative is placed onto brand safe sites.

-- Alissa Ferrino

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