Uggs, Tevas and Insights for Brand Stewards
Posted by Jay Sears on Thu, Apr 09, 2009 @ 03:13 PM
Joe Kutchera, director of Spanish language markets for ContextWeb, Inc. / ADSDAQ Exchange, has a nice write-up today in MediaPost Engage:Hispanics on Deckers Outdoor Corp. (maker of the Uggs and Teva shoe brands) CEO and chairman Angel Martinez’s keynote presentation at the Association of Hispanic Advertising Agencies‘ Media & Account Management Conference last week.
Joe recounts several of Martinez’s insights that brand stewards should follow.
What do you think about Martinez’s insights? Leave a comment below.
-- Jay Sears
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