ADSPACE, Microsoft Write-Up on State of Contextual Advertising Panel
Posted by Jay Sears on Fri, Apr 24, 2009 @ 08:24 AM
Did you attend the the State of Contextual Advertising panel at adTech & ADSPACE San Francisco on Wednesday, April 22, 2009? Tell us what you thought by leaving a comment at the end of this post (If you are on Twitter and comment, we’ll follow you. You can also follow ContextWeb on Twitter.)
We’ll have a write-up on the panel soon. In the meantime, fellow panelist Kevin McCabe, Senior Product Manager, Microsoft pubCenter, has a write-up over on the Microsoft AdCenter blog with one of the big take-aways: publishers should be testing multiple ad solutions. We agree! You can sign-up and be serving ads from the ADSDAQ Exchange in five minutes with our self serve Selling Desk.
More soon on our write-up and a big ContextWeb and ADSDAQ Exchange shout out to ADSPACE organizers and emcees Marc Phillips and David Rodnitzky.
The State of Contextual Advertising
Contextual advertising is a $7B+ industry with Google’s AdSense leading the way. With new technologies and competitors entering this market, this session provides insights into how the contextual advertising market is structured, the players, the major issues facing both advertisers and publishers, as well as current trends and future opportunities.
MODERATOR:
Marc Phillips, Director, ADSPACE LLC
PANELISTS:
Paul Edmondson, CEO, YieldBuild
Kevin McCabe, Senior Product Manager, Microsoft pubCenter
Jonathan Teo, VP, Benchmark Capital
Dave Jacobs, Senior VP of Publisher Services, Platform-A
Jay Sears, Executive VP, Strategic Products and Business Development, ContextWeb, Inc. / ADSDAQ Exchange
Jennifer Slegg, CEO, JenSense
-- Jay Sears
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