As a client or friend of CONTEXTWEB, we would like to invite you to be our guest at the "Agency Demand Platforms: Is Everyone a Media Trader?" panel discussion being held on September 25th from 11:00 to 11:45 a.m. Just complete the registration form below to register for the event.

Event Description:
With the emergence of ad exchanges, agencies have developed "demand platforms" to conduct real-time valuation and bidding of display media. Are the roles of buyers and sellers blurring into a single role of media trader?

RSVP below to join top executives from Interpublic, Publicis, Havas and MDC Partners in a lively discussion at the Paley Center for Media on Friday, September 25th at 11am.

Many agency demand platforms are pursuing "media substitutability" - that if one can find the same audience looking at finance content on the Long Tail for $7.00 vs. the same audience looking at finance content on Forbes.com for $30.00 - then the Long Tail deserves its place on the media plan.

Come hear top agency executives talk about media substitutability and other aspects of demand platforms.

Introduction: Michael Wolff, Vanity Fair Media Columnist and Founder of Newser

Moderator: Jay Sears, GM of CONTEXTWEB Ad Exchange

Panelists:
· Quentin George, Managing Partner, Cadreon (Interpublic)
· Curt Hecht, President, VivaKi Nerve Center, VivaKi (Publicis)
· Darren Herman, Founder & President, Varick Media Management (MDC Partners)
· Nathan Woodman, Managing Director, Adnetik (Havas)



Date:
September 25, 2009

Time:
11:00 a.m. - 11:45 a.m. Panel Discussion

Location:
Paley Center for Media
Concourse Theater
25 West 52nd Street (between 5th and 6th Avenue)
New York City

Produced by:
Advertising Week