by Robert Derow
ContextWeb Advertiser Advisor

I am by no means an expert in online video but I have been digging around quite a bit over the last month. It is evident that there are a number of ways publishers, content providers, and advertisers can work with video technologies today.

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by Jim Hood
ContextWeb Publisher Advisor

Contextual advertising means different things to different people. In the context of Google AdWords, ContextWeb, Yahoo Publishers Network and so forth, context is a simple as couple of keywords — e.g., mortgage, refinance, interest rate.

The ability to reach consumers who are researching big-buck purchases has put some savvy advertisers on the map. Many of them are small businesses who would never have been able to launch the kind of multi-million-dollar brand-building campaigns that are the lifeblood of the “traditional” advertising agencies.

These agencies and, to a large extent, their clients have trod gingerly in exploring the Internet, at least partly because they are fearful of the kind of sites where their ads will be displayed.

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by Joe Tedd
ContextWeb Advertiser Advisor

In the diamond jewelry vertical, we’re always seeking new ways of attracting customers. The principal means of attracting customers online is through purchasing keywords in search engines such as DealTime, running sales, and affiliate and contextual advertising - all of which are designed to spotlight the nature and size of the product lines.

Special offerings to targeted groups (e.g., fashion-conscious shoppers, budget-minded shoppers, the bride or groom to-be) are niche markets that we have begun to tap into with more success and has resulted in larger sales through online communities.

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by Charles Frank
ContextWeb Publisher Advisor

Working on a medium-sized website (PsychologyToday.com) and magazine, I am faced with a number of challenges. I’m sure I have the same problems facing many medium sized websites, but I haven’t read a lot about these issues.

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by Joe Tedd
ContextWeb Advertiser Advisor

CPA networks are notorious for commanding exorbitant fees to run offers. During the negotiation process, networks will often tell affiliate managers their offer is too low and that the network is getting twice as much from another merchant.

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by Charles Frank
ContextWeb Publisher Advisor

Follow these easy steps to optimize your site’s potential to earn advertising revenue, even if you have very limited resources:

Choose the right advertising network

Make sure that you choose the advertising network that fits best with the content of your site. Test different ad networks to maximise revenue, but most importantly, choose an ad network that shows relevant ads for your target market. Remember to retest the “losing” networks every few months to ensure you are maximising your revenue.

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by Joe Tedd
ContextWeb Advertiser Advisor

CPA - Cost per action; CPC - Cost per click; CPL - Cost per lead; CPM - Cost per thousand? That’s a lot to choose from.

Here’s what I’ve found works best for me in my vertical and leads to the best conversion opportunity.

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by Robert Derow
ContextWeb Advertiser Advisor

Below is a list of 5 things that you should at least test with ad networks. Every media type has its strong points and below are a few things that you can get with ad networks that other forms of online media come up short or just can’t do.

1. Leverage the massive content network of Google. There are two things that I highly suggest testing with the Google network:
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by Tom Yamada
ContextWeb Publisher Advisor

OK… you have site traffic you want to monetize and have decided to work with online ad networks. Good. I believe that this is the fastest way to start earning dollars for your inventory.

Keep in mind the following to maximize your revenue:

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