Transparency and Bloggers: The Pay Per Post Debacle
WordPress database error: [Unknown column 'pollq_multiple' in 'field list']
SELECT pollq_id, pollq_question, pollq_totalvotes, pollq_timestamp, pollq_expiry, pollq_multiple, pollq_totalvoters FROM wp_pollsq WHERE pollq_id = 3 LIMIT 1
Jeff Burkett at Media Landscaping writes about a panel that I unfortunately missed at AlwaysOn.
Evidently, Pay Per Post CEO Ted Murphy got into a good battle with Jeff Jarvis and David Weinberger (the Cluetrain Manefesto co-author) over the miss use of ‘buzz.’ Barely a day goes by without one or two negative Pay Per Post articles, blog posts, etc. The issue is clear: transparency is essential if anyone is ever going to believe the goods you’re selling. Whether it’s a story, a product or a passion, a blogger has to put it all in context and inform the user of incentive that may be involved.
It’s very similar to the argument that’s occurred over Video News Releases (VNRs) whereby companies create ‘infotainment’ about their products which ultimately get picked up by Big Media and offered as pure news. Will it ever end? Doubt it…. and, I think the public knows this. But, the public (and blogosphere) continues to care enough to stand up and demand transparency from advertisers, publishers… and their fellow bloggers.
| Sorry, there are no polls available at the moment. |
From ContextWeb: As part of ContextWeb’s launch of it new advertising exchange, publishers are invited to submit their email address to receive a beta invitation in the next several weeks.
Get your invitation.
Sphere It