UK Advertisers on ContextWeb’s ADSDAQ Exchange
What has a parent that is seven years old, siblings all across the US and lives in Covent Garden, London?
As of today, ContextWeb’s ADSDAQ Exchange has a footprint in the UK online marketplace. The initial murmurings about the introduction of a highly intuitive, page-level targeting solution that was soon to enter the UK market could be heard in and around St. Albans at the first UK iMedia seminar. One week on and the ripple of activity created at iMedia, and covered by Alan Moore here, now has a physical presence in the form of a UK footprint, the first European office – no doubt with additional markets on the horizon.
I am happy to say that I am enjoying first-hand the experience of this grand opening, albeit a relatively quiet and lonely one given that the office comprises of one . . . for now. With regard to new recruits I hope to be able to double the UK staff level by the end of April, or at least have the new hire and start date in place. What with over 800 contacts from 80+ agencies in the UK, we are hoping to build the team relatively quickly so we can gain a good foothold in the market and provide first-class service to go along with our first-class marketing solution.
Since being exposed to the unique technology behind the ADSDAQ Exchange platform, I can’t help but notice articles and industry trends relevant to contextual targeting . . . a result of my new state of mind and subsequent qualification for relevant content, to be sure. One thing that all analysts agree on is that the marketplace is becoming more fragmented so advertisers are having a tougher time reaching niche target audiences. There is a need for targeting solutions beyond that which is currently universally adopted.
Although in it’s infancy, I have high hopes and aspirations for the UK operation and early feedback from advertisers is welcoming. So, keep an eye out for industry news - and not just about contextual - but about ContextWeb’s ADSDAQ Exchange in the UK.
-- Ross Caveille
Sphere It