Ad Exchanges Panel at Search Engine Strategies in New York City
Yesterday, Search Engine Strategies brought together the three main players in the world of online advertising exchanges - ContextWeb’s ADSDAQ Exchange, Yahoo!’s RightMedia and Google/DoubleClick’s AdX - for a lively discussion on the origins, current state and future of advertising exchanges.
The “Ad Exchanges Are Changing Everything” panel was moderated by Rebecca Lieb, Vice President & Editor-In-Chief of The ClickZ Network, and she was joined by:
- Ramsey McGrory, Vice President of Exchange Development, Yahoo!
- Jay Sears, Senior Vice President Strategic Products and Business Development, ADSDAQ by ContextWeb
- Scott Spencer, Vice President, Product Management & Strategy, DoubleClick Ad Exchange
The panel came fresh on the heels of ContextWeb’s announcement regarding the ADSDAQ Exchange Agency Trading Desk as detailed in the Wall Street Journal (PDF here) which Jay touches upon in his presentation at SES.
If you would like to download Jay Sears presentation at SES, please click here.
To view the complete video, click the “Play” button on any video below.
Jay Sears of ContextWeb’s ADSDAQ Exchange
Ramsey McGrory of RightMedia
Scott Spencer of DoubleClick
Q&A
To download an MP3 version of the audio, click here.
-- John Ebbert
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